Courtesy counts, the PLCB says.

Courtesy counts, the PLCB says.

LIMERICK PA – Workers at the Pennsylvania Liquor Control Board‘s (PLCB) Wine and Spirits Shoppe at 200 W. Ridge Pike, as well as those at similar stores in Royersford, Pottstown, North Coventry, Lower Pottsgrove and Gilbertsville PA, all are about to get a crash course in manners.

The PLCB intends to spend more than $173,000 to try to improve the manners of employees at its more than 600 state stores, The Associated Press reported Monday (March 9, 2009). The board wants to ensure clerks are saying “hello,” “thank you” and “come again” to customers coming in for wine and liquor.

The board has hired a Pittsburgh-based consulting firm, Solutions 21, to help coach store managers on how to get their staff to be good sales reps. The managers will then go into stores and instruct clerks on things like how to greet a customer, how to read a customer’s cues and where to stand.

Training is set to begin this month. Liquor board officials said they think the outcome will be well worth the investment.

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