20091011-CollegevillePA-WegmansGrandOpening (3Edit)

The new Wegmans Supermarket in Providence Town Center at Collegeville PA opened Sunday, thronged by thousands of shoppers.

COLLEGEVILLE PA – Thousands of curious shoppers, and one family of special guests, were on hand Sunday (Oct. 11, 2009) for the grand opening of the new Wegmans Supermarket in Providence Town Center at 600 Commerce Dr. (near the intersection of U.S. Route 422 and PA Route 29) in Collegeville PA.

Fresh fruits and vegetables greet consumers at the Wegmans entrance.

Fresh fruits and vegetables greet consumers at the Wegmans entrance.

The shoppers were there to “ooh” and “ahh” at the aisles of presentations and displays, and pick up a few bargains, in the 132,000-square-foot grocery mecca.

The special guests were Wegmans Chief Executive Officer Danny Wegman, his wife, and two daughters, who traveled from the company’s Rochester NY headquarters for the event. “They’re out on the floor, name badges on, greeting customers and saying hello,” a store manager said, “just like it was a Mom-and-Pop grocery operation. It’s pretty incredible.”

The family-owned Wegmans Food Markets Inc., founded in 1916, now operates 74 stores in Pennsylvania, New York, New Jersey, Virginia and Maryland.

Those who didn't order a Shoppers Club card in advance could join at kiosks inside and outside the store.

Those who didn't order a Shoppers Club card in advance could join at kiosks at the store. The automated process took about a minute.

Excitement about the store’s opening was evident even before the doors were unlocked, according to manager Blaine Forkell. Wegmans received 6,147 applications for 550 available part-time and full-time positions – the store employs a total of 600 people – and more than 11,000 consumers applied in advance online for the store’s Shoppers Club card.

Bakery employees were busy icing treats, above, while at the cheese and olive bar, below, others were preparing packages and offering samples.

Bakery employees were busy icing treats, above, while at the cheese and olive bar, below, others prepared packages and offering samples.

20091011-CollegevillePA-WegmansGrandOpening (8Edit)

These photos appear in a set at The Post’s Flickr account; see them here.
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